When "wholesale" is selected, you will be displaying your cost prices for Atlas Mack items. Please be careful when wholesale is selected as this is not something your consumer needs to accidentally see

When "Retail" is selected, you will be using the same retail markup that Atlas Mack uses for it's consumer facing site. The mark up is 2x when the ring form or pendant form is a precious metal. The mark up is 2.25x when the ring form or pendant form is NOT a precious metal. The mark up on all chains is 1.45x.